Brainpower for Business
Tailored strategies, expert coaching, and cutting-edge tools to supercharge your sales team.
About Greymatter Co.
Your Partner In Sales Excellence
Hi, I’m Andrea, and I’m the founder of GreyMatter Company. Here at GreyMatter, we’re a team of seasoned sales strategists, and we understand the importance of making every moment count, both in business and in life. That’s why we’re passionate about helping businesses like yours achieve exceptional results through sales solutions that are practical, personalised and built to last.
Over the past decade, we’ve had the privilege of helping businesses of all sizes transform their sales teams. We know how frustrating it can be when your team isn’t reaching its full potential. That’s why we don’t just offer quick fixes—we’re here to turn underperforming teams into confident, high-performing powerhouses that deliver real, measurable results.
We have a unique perspective on efficiency and balance, and we weave these principles into everything we do because we know that with the right approach, you can work smarter, not harder, to get the results you deserve.
Why choose GreyMatter Co.?
At GreyMatter Co., we’re not just another consultancy; we’re your dedicated partner in sales transformation. What sets us apart is our commitment to being with you every step of the way—not just for the quick wins but for lasting, meaningful change.
Here’s what makes us different:
We’re in it for the long haul.
Many consultants will hand you a plan and leave you to figure it out. Not us. We don’t just put the training, coaching, and processes in place—we stay with your business until these new practices become second nature. Our goal is to help your team build habits that drive consistent results and become fully ingrained into your day-to-day operations.
Tailored Solutions, Not Templates.
We take the time to understand your unique challenges and opportunities, crafting strategies that fit your business like a glove. Whether it’s optimising your sales process, maximising use of a CRM, or mentoring your senior managers, we’ll design solutions that work for your team, your goals, and your industry.
Measurable, Lasting Results.
Our focus is on real outcomes. From increased revenue to a more motivated sales team, we track and measure every step of the process to ensure that you’re seeing tangible benefits.
A Hands-On Partner.
We don’t just advise—we roll up our sleeves and work with your team. Whether it’s running workshops, refining processes, or troubleshooting challenges as they arise, we’re with you in the trenches to make sure your team succeeds.
When you choose GreyMatter, you’re gaining a partner dedicated to your success for as long as you need us.
12 Years Expereince
Custom Strategies for Your Success
At GreyMatter, we don’t believe in one-size-fits-all solutions. Instead of simply listing our services and hoping one fits, we take the time to listen, understand, and collaborate. We start by learning where your business stands today and where you want to go. Then, we create a custom strategy that aligns with your goals, maximises impact, and stays within your budget. Browse through our list of common business challenges below to find the right solution for you.
Current Challenges and Possible Causes
"My sales team isn’t hitting their targets”
Possible Causes:
- Lack of training
- Pricing or Market fit issues
- No structured sales process
- Skills & Confidence gaps
- Team is great at pitching but struggles to close?
"Our team is great at pitching but struggles to close deals."
Possible Causes:
- Speaking to the wrong stakeholders.
- Weak product-market fit.
- Lack of a structured closing strategy
"We’re struggling to generate enough leads”
Possible Causes:
- Lack of a clear ideal customer profile
- Ineffective outbound prospecting strategy
- Poor alignment between sales and marketing
- Weak or inconsistent messaging
- Low visibility in the market
"We need to future proof our sales team”
Possible Causes:
- No ongoing training or development plan
- Lack of adaptability to market changes
- Outdated sales processes and technology
- Weak pipeline sustainability strategy
- No succession planning for key sales roles
"My Sales Manager needs better leadership skills."
Possible Causes:
- Lack of coaching and mentoring experience
- Struggling to motivate and inspire the team
- Poor delegation and time management skills
- Difficulty in setting clear goals and expectations
- Limited ability to handle underperformance effectively
Client Feedback
Contact us
Links
Home
About
Why Choose Us
Strategies
Testimonials
Contact Us
Location
Bedford I-Lab
Stannard Way, Priory Business Park,
MK44 3RZ
BUSINESS HOURS
Monday-Friday
09:00 am to 05:00 pm
GET IN TOUCH
01234 834 775
andrea@greymatterco.co.uk